For the launch of Sassy Squid's Notting Hill pop-up, I was tasked with creating a series of hand-drawn illustrated social media posts designed to generate excitement around the event while capturing the brand's distinctive identity.

As a sustainable fashion label, Sassy Squid champions slow fashion, individuality, and conscious craftsmanship, so it was important that the visuals reflected these values. Rather than relying on polished digital graphics, I developed a collection of expressive, hand-rendered illustrations that celebrated the brand's raw, authentic, and handmade aesthetic.