To celebrate Howden's first anniversary in the US, the 'We Are One' campaign was created to recognise the company's achievements over its first year. As Creative Lead, I was responsible for bringing the campaign to life across a cohesive suite of digital assets, including email signatures, Microsoft Teams backgrounds, screensavers for internal staff, and a short celebratory film combining stock footage with imagery and video sourced from Howden's LinkedIn presence.

Building on the Creative Director's concept of using the O, N and E from the Howden logo to reinforce the campaign message, I developed the visual language that carried the idea across every touchpoint. I designed the O, N and E as a distinctive aperture device as the main asset, using Howden's signature lens effect to frame celebratory imagery and create a consistent identity throughout the campaign. I also created the hero animation, showing the letterforms emerging from the Howden logo and coming together to express the campaign's central theme of unity and shared success.